Despite the progress made over the last two decades, women still lag behind men when it comes to economic opportunity, education, employment and participation in decision-making. Gender disparities persist in many countries  - €“ which goes to show that bringing about greater gender equality is a tough job. The issues of gender equality have a lot to do with behavior. These behaviors are determined by mindsets, which in turn are formed by longstanding traditions and cultural factors. Influencing these norms is hard enough without a critical voice that reminds us that results have not (yet) been achieved, or things could have been done better. That'€™s where evaluation comes in.

Evaluation can strengthen our ability to achieve gender equality in three important ways. First, it can enables us  to take a critical look at existing norms, to look at existing programs and ask whether we are doing the right things. Secondly, evaluation allows us to review operational results in order to understand what has worked and why. And third, it provides a window through which we can compare results across the world in order to foster knowledge sharing.

All this sounds like standard fare for evaluation. But, here is what is different: gender roles and relations are rooted in deeply held, often subconscious norms, which define what success looks like; and in rather diverse ways across the globe. Achieving gender equality challenges us to put these norms to the test and calls for evaluations to demonstrate whether and why they change, and how these changes affect the well-being of men and women, girls and boys, and progress and prosperity of communities and countries. It also creates an imperative for evaluators to innovate and rise to another level of evaluation practice.

Shifting the Yardstick

Evaluating whether things have gone according to plan assumes benchmarks that tell us what'€™s right and wrong. Evaluations undertaken in this way ask whether objectives set at the beginning were achieved.  

An equally or maybe even more important question for gender equality is whether the underlying assumptions of an intervention were right. In the first instance, that means evaluating whether a project was a good fit with government policy. Many evaluations tend to stop at assessing relevance. But, they don't have to, as another important question that evaluation needs to answer is whether an intervention is "€œfit for purpose".€ This second question requires probing the values embedded in both the context and intervention to unpack overt and hidden assumptions about gender roles, how they are changing, and the role that interventions play in that process.

Such an approach challenges the evaluation practice to query the values it uses -€“ explicitly and implicitly -€“ in its assessment, as each judgment presupposes value systems against which to norm results and performance. Unpacking these norms as part of an evaluation process with the participation of stakeholders can create the space to share and listen to each other'€™s underlying assumptions and value systems. Valuable in itself, such exercise might lead to shifting the yardstick for defining what success looks like.

In this way, evaluation complements research that informs normative evaluation work with insights into underlying values, changes to them that occur as a deliberate or unintended consequence of interventions, and the way in which we view success and failure. Such insights will contribute to dialogue and facilitate the difficult process of transforming gender balance.

Creating Positive Incentives for Change

Research has shown that gender-equality, while desirable in itself, also positively impacts growth. Projects need to translate this promise into operational reality. Evaluation can help illustrate which interventions worked and give us a sense why and under which circumstances that has been so.

Once more, sounds rather run-of-the-mill evaluation practice!

Development and evaluation practices very often use rather broad brushstrokes for various stakeholders: policy-makers, decision-makers, public sector, private sector, beneficiaries, non-government organizations, as if they were monolithic without differentiation. When it comes to people affected by interventions -€“ from changes to policies to programs and projects - very few differentiate within stakeholder groups, even less among women and men, boys and girls.

Unless, of course these are targeted programs, say for increasing girls' school enrollment rates or improving maternal health. But, then there are many others that may affect female and male parts of the population, community, and household in different ways; and that positively or negatively, deliberately or unintentionally.

While research shows us what can happen, evaluation tells us what actually has happened and why, and what are the consequences. When people can see how measures to strengthen gender equality affect their lives, their communities, and prosperity, it becomes easier to accept and implement them.

It is when programs go on for too long while having negative effects that harm is done and reputations are damaged. Not when a justified critical reflection signals early on how to do better.

But it will take changing the discourse, the language in which leadership, management and staff speak about evaluation, and attitudes to get to that place. And it will take for evaluation to prove that it can deliver; not positive program outcomes, but positive incentives for change.

Creating Multiplier Effects for Transformational Outcomes

The pursuit of gender equality received a further boost with the adoption of the Sustainable Development Goals in September this year. Gender equality is a standalone goal and also embedded in many of the other goals. Partnership is one of the five pillars on which successful implementation of the 2030 agenda rests.

As much as we recognize the importance of partnerships, it is no secret that it takes time and resources to do things together, often negotiating difficult arrangements, contrary views to arrive at hard won compromises.

How can evaluation help in such a difficult undertaking?

In a first instance, evaluation can help us understand better how well partnerships have worked and how they affected program efficiency.

But, more importantly, evidence from evaluation can help translate collective action into transformational outcomes. As with governments, communities, and people, it will require active engagement and convincing evidence to bring partners along in embedding gender equality in their work. Creating a greater collective understanding of the effects of values and norms, of operational realities and practices, and of results will help rally efforts, and resources around the shared goals and practical actions.

Evaluators at development institutions like the UN, World Bank, and other institutions can play a leading role in bringing partners together to continuously develop better methods and practices. It is a tough challenge but one that will differentiate evaluators. They must be able to  demonstrate with hard evidence how the world can be a better place when both genders enjoy equal opportunities and may serve as an example for those who are dedicated to serving other disadvantaged, excluded groups.

Comments

Submitted by Anne Clarke on Sat, 12/19/2015 - 20:07

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Thank you. I agree completely. The general rule that attitudes and behaviours can be changed in 21 days (Rollo May), if you wear the hat that long would be a dream come true for gender equity. I believe it will take another generation. How boys and girls are parented from the cradle will make the difference for emerging economies. Cultural behaviours and traditions are adapting though. This is a discussion now taking place in Jamaica, particularly in view of some really, what is viewed as controversial research, showing that how women parent boys (much more harshly than girls), (Dr. Herbert Gayle, Anthropologist/Social Worker) has resulted in creating angry men who kill and murder and continue gender based violence.

Submitted by Terry Ince on Sat, 01/09/2016 - 04:19

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Very timely blog- thank you. While it speaks directly to gender equality one can see the broader applicability. The point of early intervention being a healthy way to re-direct or change the discourse so that a project can be more effective and impactful is on point. It is a practice that, if employed, can not only result in more effective programs but it could also have a positive impact on project spend. Oftentimes, once a project implementation plan is in place, it is difficult to get stakeholders to change gears. This also speaks to pre-conceived notions, attitudes and behaviours and how success is truly be measured.

Submitted by nrwptt on Fri, 01/22/2016 - 23:49

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Creating positive Incentives for change is great however we need to have full understanding of the culture is critical - for instance the Calypsonian Dr Holis Liverpool - The Mighty Chalkdust in a recent presentation to professors at a local university spoke at length of the cultural within one's own country and in the wider Caribbean which we all need to explore before going beyond, as it all impact on gender -equality

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